Read step 19 from the book Disciplined Entrepreneurship 24 and then reply to the following question: 1) Present a detailed explanation and calculation of your customer Cost of Customer Acquisition. You must identify your key assumptions, and sources for facts and figures on which you are building your assumptions for your model.

Note: i have some information on the excel sheet but not all the numbers. you have to come up with some numbers like how much is gonna cost the advertisement and the app application for my x company to calculate coca and etc . if you read the step 19 you gonna understand what teacher is asking .
our product is a app that people can go and buy frozen dinner from store like wegmans

COCA= Total Marketing and salesExpenses – Install Base support Expense / number of me customers.