Marketing Tools
Assignment 1 – Part A

Report (50%)

‘Marketing Audit and Objectives’
Report

Learning Outcomes Covered:

Knowledge and understanding.

⦁ Produce a justified and cohesive marketing plan responding to case study material and independent findings

⦁ Carry out related and accurate primary and secondary research

Skills, qualities and attributes.

2. Present and explain the  justified marketing objectives within a cohesive marketing strategy with appropriate recommendations to a Marketing Director