Your task will be to prove that a single commercial, a piece of persuasion, is in fact effective or ineffective to its target audience. You must utilize scholarly research to support your claims of why this piece of persuasion is effective or not by using at least 10 academic sources to support your argument. His did this piece utilize the (Logos, Ethos, Pathos) appeals effectively? The commercial you choose must be real, it must be for an actual product, and this commercial must have been in general circulation. It can be commercials from the past or even in different languages as long as you translate any written or spoken text for your reader.
You must have a works cited page accurately detailing in MLA format what sources you use.
No online sources like Wikipedia are allowed.

I recommend looking through articles and books on the topic of persuasion from other academic schools of thought, namely: psychology, history, sociology, art history, and cinema studies.