Tasks
1. Provide a brief overview of the chosen organisation and its product (s) or service (s) readiness for internationalisation.
2. Critically evaluate the impacts the host country conditions covering the macro environment factors and its national competitiveness.
3. Analyse the host county’s culture and its impact on the internationalisation process of the company.
4. Recommend the most appropriate entry strategy and the internationalisation strategy for this company in its internationalisation process. Justify your recommendations.