Clarify your main goals and your social media objectives. In the cluttered world of social media, the most important thing to remember is to stay focused on your advocacy objectives – what are the actions and outcomes you want to achieve? Don’t get caught up in pursuing every “shiny new tool” or participating in ways that don’t support your goals (directly or indirectly).

Research and evaluate where your supporters are most likely to be online. With digital advocacy, you’ll want to identify who is most likely to support your cause, and go to them wherever they are—use the social media tools they use.

Evaluate what time and resources are available to you and your team.