Topic: New Market Development

Paper details:

Use your knowledge from previous courses, popular business journals, and/or from your research and readings to answer the questions. The questions for this week are given below.

Scenario
You are a New Market Development Manager for AT&T and you have been given the task of identifying one potential new country where you can expand your market share.

Research AT&T and their current international strategies and the countries in which they presently operate.
Determine what strategy you will be using in your expansion plan.
Identify one new country that is a viable option in which to expand, and explain why you believe this country offers a viable opportunity for AT&T.