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  2. Select an example of a recent (last 12 months) purpose-led brand or campaign. Analyze its success or failure according to the principles discussed in class and covered in readings.

Select an example of a recent (last 12 months) purpose-led brand or campaign. Analyze its success or failure according to the principles discussed in class and covered in readings.

Select an example of a recent (last 12 months) purpose-led brand or campaign. Analyze its success or failure according to the principles discussed in class and covered in readings.

Cite specific examples of success or failure and support why. Offer thoughts for momentum of success or improvement on failure. 3-4 pp, double spaced, inline citations, APA style.

Purpose Led Communication Articles:

https://www.meltwater.com/en/blog/a-sense-of-purpose-that-resonates-with-customers

https://www.prweek.com/article/1725121/statement-purpose-report-card

https://www.accenture.com/us-en/blogs/business-functions-blog/proof-beyond-pr

Notes:

How CSR and Purpose Are Different:

CSR: A self regulating business model that helps a company be socially accountable- to itself, it’d stakeholders and the public

Purpose: What an organization stands for-its mission, founding principles, why it was created, what it is solving/providing. Inclusive of SCR, but broader in scope and vision.


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