Marketing Channels & Distribution Term Paper
Show that you have gained an understanding of Marketing and are able use that knowledge to adequately analyze current events and come up with logical predictions.
Paper Instructions: This paper is about how distribution should be adjusted to deal with the current pandemic. This is not a research paper. It is simply an “educated opinion” essay where you examine the challenges that we are currently experiencing and make personal suggestions to minimize some of those challenges. You will be given a few articles in form of assigned readings to provide you with actual examples to help you brainstorm and come up with a personal speculation. Your instructor will give discuss the topic further and offer more details in lecture 11. Please remember that this paper is not a group assignment.
Please note – The topic of this paper is specific and it should not be written as a history of marketing and should tie back to what you have learned in class.
Formatting:
Paper should be 2 full pages. If a third page is needed, it should contain only a few sentences.
Single-spaced, using either Calibri or Ariel font size of 10-11.
1500 words minimum not counting titles, name, etc.
No cover page or works cited page required
In the heading list only your name and page number. Something similar to: Dr. Erdem, page 1 or Dr. Erdem, 1
No odd spacing, each paragraph should be indented and they should not have multiple lines between them.
Please see the grading rubric for information on how this will be scored.
