Executive Summary on Electric Cars 

1. Start by briefly describing the good or service you’re marketing (electric cars), why your product is needed, and the customers who are likely to buy it. Also describe the company’s situation and what you want to accomplish with this marketing plan. Save these answers and be prepared to refine it into two paragraphs later in this project. In the final assignment, your overview will become part of the Executive Summary.
   1. What is the product?
   2. Why is the product needed?

1. 1. 1. Who are the customers for this product?
   2. In a few sentences, explain the company’s current situation and the purpose of this marketing plan.