Managing Innovation
Students are to suggest an innovative product for an international or global company of their choice and in answering the questions specified below show their ability to manage innovation in different contexts. Students are expected to submit a piece of work which draws from their appreciation of the relevant innovation theories, concepts, skills and processes to clearly demonstrate an application of these in practice based on their chosen product and company.
Costa coffee
a. Suggest an innovative product for your chosen organization (this could include creating a new product or finding a creative way to change an existing product). b. What sort of strategy is involved in this new innovation?
