Jennifer Schiff reports at least 12 ways bad website design can affect your business.

Summarize the effects of using bad visual design elements.
Examine the response viewers may have and how that may negatively affect business.
Answer the question, “Why it is so important to use visuals in specific ways to effectively reach viewers?”
Include whether you believe it is important to use visuals strategically in business and website communication. Why or why not?
Support the items above by including relevant quotes and paraphrases from academic/scholarly sources.