Case Study: Corporate Social Responsibility Reputation Prior to beginning work on this assignment, read Chapter 1 of your textbook and the
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The Right Way with employees? As a senior manager for a global player in automobile production and sales, Kirby Ellis had joined thousands of
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1. Why do marketers study consumer behaviour? 2. What external influences have led to changes in the way consumers behave? (PESTLE) 3. How do these
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Assessment Information/Brief 2019-20. To be used for all types of assessment and provided to students at the start of the module. Information
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