Using appropriate concepts and theories from Block 2, Session 3 and 4, identify and discuss three main threats and three main opportunities that should be considered by fast fashion retailers such as Zara and H&M.

Business and accounting

Assignment task

TMA 02 is made up of three parts: Part A, Part B and Part C. You need to complete all parts of the assignment.
Part A: Case study – Zara and H&M

Part A of this TMA will be marked out of 75 marks. Your answer to this question should be no more than 1500 words.
Read through the case study and answer the following questions:

Using appropriate concepts and theories from Block 2, Session 3 and 4, identify and discuss three main threats and three main opportunities that should be considered by fast fashion retailers such as Zara and H&M. (25 marks)

Using the concept of the bullwhip effect explore how Zara and H&M can tackle harmful effects during the pandemic and post-pandemic period. (25 marks)

From a marketing perspective, what are the benefits and challenges for Zara and H&M operating globally during the pandemic? (25 marks)