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  2. Using the key drivers from the SWOT analysis identified in portfolio 2 you are now examine the ways which these key drivers can impact upon TWO of the firm’s functional areas such as: Marketing, HRM, Operations, Finance, or R&D

Using the key drivers from the SWOT analysis identified in portfolio 2 you are now examine the ways which these key drivers can impact upon TWO of the firm’s functional areas such as: Marketing, HRM, Operations, Finance, or R&D

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Portfolio paper 2:

CW required the completion of a PESTEL analysis for chosen firm and the industry it operates within. Using the data from PESTEL analysis your second paper requires you to complete a SWOT analysis for the chosen firm and clearly identify the key drivers from external and internal environments.

Portfolio paper 3: Operational Impact Analysis

Using the key drivers from the SWOT analysis identified in portfolio 2 you are now examine the ways which these key drivers can impact upon TWO of the firm’s functional areas such as: Marketing, HRM, Operations, Finance, or R&D


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