How Marketers target consumers

1.- Summarize the many ways marketers target consumers in specific segments.

2.-If you plan to offer a product and want to target consumers, what steps will you follow?

3.-Using the right procedures, estimate the possible market size for the following products manufacturers and distributors could sell in the McAllen TX, U.S. Metropolitan area:

a) Home-made food for individuals or homes other than your household.

b) Respirators for COVID19 patients

c) Bicycles

4.- Using UTRGV home page, and basic descriptive statistics on the student body demographics, size the market for the following (explain how did you arrive to the market size in each case):

a) University Textbook offerings versus textbook offerings from vendors.

b) University student health center

c) Attendance to the wellness and recreation sports complex: number of students