ASSIGNMENT

For this assignment, you will choose a company that interests you. Choose wisely, as you will evaluate aspects of this company in various ways throughout the course.

Using this document and your own experience and knowledge of the company, prepare a paper that describes each of the competitive and macroenvironmental factors forming your chosen company’s overall business environment. (The chosen business is Activison Blizzard)
Utilize the attached template please
Provide one example, with supporting details, of how each of the ten competitive and macroenvironmental factors impacts your chosen company:
Rivals
New competitors
Suppliers
Customers
Substitutes
Laws and politics
Economy
Technology
Demographics
Social factors
The paper is required to include an introduction, conclusion and be at least two double-spaced pages in length, using 11-point Georgia font.

Competitive and Macroenvironment Factors

Introduction

In this section, you will introduce the topic and outline the main points of your paper.

 

Impact on (Insert your company name here)

 

Competitive Environment

Provide one example with supporting details of how each of the five competitive factors impacts your chosen company. Utilize your textbook and Hoover’s Company Records guide located in the Purdue University Global library.

 

Macroenvironment

Provide one example with supporting details of how each of the five macroenvironmental factors impacts your chosen company. Utilize your textbook and Hoover’s Company Records guide located in the Purdue University Global library.

 

 

Conclusion

Wrap up your paper here.  Please remember that this is a synopsis of your paper, and you should not add any additional information.

References

Bateman, T. S., Snell, S., & Konopaske, R. (2020). Management. McGraw-Hill Education.