International Business Communication

Your global expansion project is expanding, and you are

to develop a global franchise team and establish a

presence in the countries. You invite all of the players to

the headquarters in the United States for a big meeting

to explain the project and get to know one another.

You are concerned with effective communication and

need to address the following issues:

What are the implications of the cultural

variables for your communication with the team

representative from each country in the face-to-

face meeting?

What are examples of barriers and biases in

cross-cultural business communications that may

impact the effectiveness of communication?

What are some of the issues you should be

concerned about regarding verbal and nonverbal

communication for this group to avoid

misinterpretations and barriers to

communication?