Assignment 1: consumer data analysis

This assignment is worth 50% of the marks for this module. It is a business report of no more than 2000 words written as if you were a market research agency presenting information to a client in the electric car sector in UK.
50% of the marks for the module

Section 1: background and context
Use secondary sources of information, such as Mintel, company reports, academic and trade journals, Government statistics and news stories to research the UK market for the electric car sector and provide an overall situation analysis from the point of view of the client company, as well as addressing the why this report matters.
Among others, you will provide information such as:
What is the value of the market? (covered in lecture 1)
Who are the major players and what is their market share? (covered in lecture 1)
What are the key factors that affect the market PESTEL analysis and how marketing is conducted in this industry? How are competitors reacting to these factors? (covered in lecture 1)