Strategic positioning is an integral aspect of the potential success of a company. What is a brand? Remember, it is not what a company offers, but what they represent. Review the resources regarding Kellogg’s in the Reading and Resources section of this module, and consider the different elements that have played a role in the company’s current position, such as competition and industry trends. Then reflect upon the company you have chosen for your final project and post information on the following:
• What is the background of the current market?
• What are the most significant sources of competition for this company?
• What are the significant industry trends that could impact your company?
• What are your market segments, not to be confused with industry segments?