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  2. What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each.

What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each.

TASK

In the world of marketing, two specific environments exist: business-to-business (B2B) and business-to-consumer (B2C).

What are the two primary differences in these environments? Give an example of a company engaged in each environment and describe the primary product being marketed in each. What is the environment of the marketing simulation in which you are participating?

 


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