Personal project challenge

Think about a organizational task that needs your attention, then produce a briefing document no longer than 5 pages that is clearly laid out and is well presented with diagrams and key points called out.

• What is the organizations current purpose and how will this shift?
• Why is this change happening and why would the audience benefit?
• What is the promise, the single minded proposition related to the project
• What channels, methods and resources must be orchestrated to communicate this change creatively?
• Why would the audience engage, take notice and care?