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  2. What constraints is the business facing? What is the range of options available if the Russells want to a) increase turnover b) earnings c) guard their own personal revenue and interest in the business?

What constraints is the business facing? What is the range of options available if the Russells want to a) increase turnover b) earnings c) guard their own personal revenue and interest in the business?

BASED ON THE COMPETITIVE SITUATION AT THE TIME OF THE CASE

  • What constraints is the business facing?

 

  • What is the range of options available if the Russells want to a) increase turnover b) earnings c) guard their own personal revenue and interest in the business?

 

  • Referring to the Value chain framework, but not reproducing this, please discuss areas of potential strength and weakness in the Arran Aromatics business.

 

  • Please make recommendations for the Russells in the short, medium and long term to maximise the chances for the business. Please base your recommendations directly in your analysis.

 

BASED ON RESEARCH OF ARRAN AROMATICS CURRENT SITUATION

  • Please research and discuss Arran Aromatics current situation, and discuss the extent to which their current situation could have been predicted from the facts in the case.

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