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  2. What fit, if any, is there between the Real Beauty campaign and Dove? Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)

What fit, if any, is there between the Real Beauty campaign and Dove? Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)

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What fit, if any, is there between the Real Beauty campaign and Dove?
Does it possess any of the factors of a strategic CSR initiative (centrality, specificity etc.)
Do you think this has the potential of creating shared value?


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