Horizontal Analysis
What is horizontal analysis? Do some research on the internet to learn how companies use horizontal analysis in their operations. Using the financial statements that you just created, do a horizontal analysis on your organization.

Key Financial Terms
Write a report discussing the following key terms. How are these terms used? Why are they important? How can they help you as an investor/shareholder/manager? Key terms include: Earnings per share, Return on Equity, Stockholder’s Equity, Dividend, Equity Financing, Debt Financing, Leverage, Price Earnings Ratio, Interest Coverage Ratio, Current Ratio, Quick Ratio, Debt to Asset Ratio.

Customer Relationship Management
What is customer relationship management? Provide some examples of customer relationship management for your company. Write a report on customer relationship management and discuss ways that your company could increase relationships with their customers.

Market Segmentation
What is market segmentation? What are some of the major types of segmentation? Apply market segmentation to your company and write an analysis.


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