What is product-mix? How is it related to the strategy of a company?
What is an optimum product mix? Discuss its role in marketing strategy.
Discuss the role of TQM in competition and product management.
What is Product Life Cycle (PLC)? How marketing strategies vary at different stages of the PLC?
What is product life cycle (PLC)? Explain the “marketing mix strategies” at the “maturity” stage of the PLC?
Define Branding. Why Brands Matter? Explain.
How does packaging help branding? Explain.