Questions

1. What is the difference between applied research and basic or pure research? Use a decision about how a salesperson is to be paid, by commission or salary, and describe the question that would guide applied research versus the question that would guide pure research.

2. Explain how researchers can address individuals’ right to privacy.

3. In your company’s management development program, there was a heated discussion between some people who claimed, “Theory is impractical and thus no good,” and others who claimed, “Good theory is the most practical approach to problems.” What position would you take and why?

4. You are the office manager of a large firm. Your company prides itself on its high-quality customer service. Lately, complaints have surfaced that an increased number of incoming calls are being misrouted or dropped.