From the Akron’s Children’s Hospital, Part A case, answer the following questions:
- What is the management-research question hierarchy for Akron Children’s Hospital?
- What are the advantages/disadvantages of an observation study for this research?
- What does the brand promise recommendation reveal about what researchers experienced and concluded from their study?
- If you were designing such an observation study, what would you direct researchers to record/look for/listen for?
- What ethical issues would surface in hospital studies in general and this study in particular?
