Digital Transformation Journey at Bank of America

You are to identify and select a substantial change effort that they are involved in currently, or have recently experienced (or, if necessary, can find substantial written material about), and analyze it on the basis of the materials covered in this class.

The paper should include the following:

1. Introduction: What is the situation, organization, and context for the change? Also, it is important that you convey clearly from what perspective you will be writing the analysis. Did you lead the change? Were you a participant in the change? Are you reporting on information that you received second-hand or through secondary sources? If so, what are those sources?

2. Analysis according to class materials: Analyze the change and its effective implementation using course concepts. Consider covering at least the following: a) what is the vision for change? how well was it communicated? b) talk about the organization’s culture and how it affects the change and is affected by it. c) how well was the change managed?

3. Overall Evaluation: Evaluate the quality of the change based on class readings. You should also evaluate outcomes from a process and outcome perspective (i.e. some change efforts follow good process but do not yield good outcomes, and vice versa.)

4. Recommendations: Include a list of recommendations suggesting what steps could have been taken to increase the success of the project.

Specific guidelines:

The paper is to be between 1400 – 1600 words in the narrative