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  2. What market trends have led to the business class segment? How does the customer journey meet the needs of the business class? Be sure to include the service blueprint as an appendix in your paper.

What market trends have led to the business class segment? How does the customer journey meet the needs of the business class? Be sure to include the service blueprint as an appendix in your paper.

What market trends have led to the business class segment?

How does the customer journey meet the needs of the business class? Be sure to include the service blueprint as an appendix in your paper.

Where are points of failure that might impact service quality?

What extended marketing mix decisions (related to People, Process, and the Physical Environment) are important for successful service delivery to the business class market?


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