What metrics can organizations use to determine if their social media presence is successful?

ASSIGNMENT

More and more corporations are utilizing social media to improve their engagement with both internal and external stakeholders (e.g., staff, customers, and potential customers).

Address the following questions:

In what ways can businesses internally use social media?
In what ways can businesses externally use social media?
What potential issues may arise when businesses use social media?
What metrics can organizations use to determine if their social media presence is successful?