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  2. What recommendations (and strategy) would you offer to address these conflicting demands? Provide the rationale for your recommendations.

What recommendations (and strategy) would you offer to address these conflicting demands? Provide the rationale for your recommendations.

CASE ASSIGNMENT

Using the case company you studied this term:

(a) Describe the two types of conflicting competitive pressures (localization/standardization) that a company will confront as it formulates its international/global strategy for entering a country of your choice.

(b) What recommendations (and strategy) would you offer to address these conflicting demands? Provide the rationale for your recommendations.


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