What social, environmental, and economic factors have contributed to the problem? Think of things like recent social phenomena, economic pressures, and physical/geographic considerations.
What competition does the company/organization in the case face from other companies/organizations? How might this competitive environment have helped the problem develop? How might the competitive environment affect the outcome of the problem company/organization faces?
How will the decreases in beef consumption affect the prices of the product, not only in the restaurants but from the suppliers?
