Type in “Redskins name” in the search box of Twitter and you will see how social media has played an important role in the campaign to change the name of the Washington Redskins. Individuals and organizations have used social media as an outlet to spread their message of protest to the public. However, social media has also been used to provide support for the Washington Redskins Organization keeping its name and logo. The question becomes: Without the advent of social media, would the controversy be as widely known?

In a 3- to 4-paragraph Journal entry, respond to the following:

What social media-specific strategies have been effective in bringing awareness to the Washington Redskins name controversy?
What social media-specific strategies would you recommend to the Washington Redskins Organization to use, to garner support for keeping its name and logo?
Support your writing with concrete examples from your personal experience, observations, and the Learning Materials. Be sure to use proper APA citations where appropriate.


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