1. What was the early impetus or incentive to create “gaming” or gambling in the U.S.?

Why is Las Vegas known as “Sin City”? Was Nevada the only state to help the proliferation of gambling?

Was Atlantic City a real competitor?
a. What were other gaming options? List and describe.

Why did Las Vegas out-distance all the other gaming options and competitors outside of Nevada?

What are the psychographics and demographics of the “gaming customer” in the U.S.?

What were the principles (business practices, innovations) that enabled Harrah’s to grow and outdistance the competition? List and describe.


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