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  2. What will be the new product’s objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?

What will be the new product’s objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?

Requirements

You are to develop a brand presentation including the following elements based on your research, building on your work submitted in Assessment 1. Develop a PowerPoint presentation of 8 12 slides that synthesize the work, using the speaker’s notes sections of each slide to expand your talking points. Be sure your presentation includes:

What is the brand name for the product? What role does the new product play in the brand portfolio?

• Who is the target market?

• What will be the new product’s objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?

• What will be the new product position? How will it complement the objectives?

• What will be the new product competitive pricing strategy? How will it complement the objectives?

• How will this be reflected in the packaging? How will it complement the objectives?

• How will this be reflected in the promotion? How will it complement the objectives?

• How will this be reflected in the placement? How will it complement the objectives?


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