YOU ARE THE CUSTOMER EXPERIENCE VICE PRESIDENT…

This week’s video was a promo reel for Marriott’s Partnership with Coachella. After your GM watched this video, she is asking you to put together an Experiencescape summary of this event, using the six elements from our reading as your guide; People, Place, Object, Rules, Relationships, and Blocking. What will you share with her?

Additional information about this partnership can be found below, and you are welcome to do your own internet search.

https://global.hsmai.org/insight/pr-best-practice-w-hotels-experience-at-coachella/ (Links to an external site.)

https://traveler.marriott.com/palm-springs/marriott-bonvoy-coachella/ (Links to an external site.)

https://lodgingmagazine.com/marriott-partners-with-coachella-music-festival/ (Links to an external site.)

https://www.aegworldwide.com/case-study/marriott-coachella-experience-case-study (Links to an external site.)

Experiencescape is where we begin to think about:

1. Who are the people involved in the experience?

2. Where is the experience occurring?

3. What objects play a role in the experience?

4. Do formal rules or social norms influence the experience?

5. Which relationships could potentially influence the experience?

6. How will people navigate through the experience?

Your one-page summary should be between 350 and 400 words. Points will be deducted for not meeting, or exceeding, the word count.