Mgmt Strategy & Policy Assignment
Read “Lola’s Market” case study and Chapter #1 and in 1-2 paragraphs answer the following:
● What are Lola’s Market’s vision, mission, and goals? How do these compare with the
examples provided in Chapter 1 of the textbook?
● How well is David Ortega’s business performing relative to the rest of the supermarket
industry? How do you know?
● What does a your analysis indicate about the efficacy of Ortega’s vision, mission, and
goals for this company? Should these be revisited and revised? How do you know?
● Do Lola’s financial health and ability to reach its target markets indicate an effective
strategy? What would make this strategy more effective?
Answer the following in 1-2 paragrpahs:
● Which strategic options is David considering for his growing company? Which of these
options would you recommend to him? Are there other options not listed in the case that
he might consider? What are those other options?
● What do you consider to be the most important tradeoffs between maintaining a culture
of tradition vs. promoting a culture of innovation at Lola’s Markets? Will David Ortega’s
leadership style need to change in order to facilitate any changes to Lola’s Markets’
mission and vision?
