Market Growth Presentation
Assessment Description
You are an administrator of a primary care office that serves the homeless population. You are working with your senior leadership and marketing teams to develop a plan to market your services so as to reach as many homeless people in your community as possible. In a PowerPoint presentation of 7-10 slides (not including title and reference slides), address the following questions:
- Who would be the stakeholders you would approach?
- What would be the controllable and uncontrollable variables?
- What would your communication plan look like?
- Would you incorporate data? And if so, what type?
Be sure to include detailed speaker notes for each slide.
APA style is not required, but solid academic writing is expected.
This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment
Organizational Behavior in Health Care
Borkowski, N. (2011). Organizational behavior in health care. Sudbury, MA: Jones & Bartlett Learning. ISBN-13: 9780763763831 (Available as eBook)Introduction to Health Care Management
Williams, E. S., Savage, G. T., & Stambaugh, D. G. (2019). Quality Improvement basics. In S. B. Buchbinder & N. H. Shanks (Eds.), Introduction to health care management (pp. 137–160). Burlington, MA: Jones & Bartlett Learning. ISBN-13: 9781284156560 (Available as eBook)
