Answer all of the following essay questions. Your essays should show an understanding of course materials and reveal your own perspective on the issues presented. Each of the essays you write should be between 250 and 500 words (1 to 2 typed, double-spaced pages).

Why did the period between 1865 and 1930 see such a dramatic rise in advertising usage?
Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation. Describe the chosen public relations efforts in sufficient detail to clarify your example.