Action Required:

Watch the short video in the following link and answer the questions that follows:

http://www.huffingtonpost.com/linda-novick-okeefe/doing-good-is-good-for-bu_b_6369242.html

Test your Knowledge (Question):

With reference to the CSR pyramid, what are the implications of stopping at a particular pyramid level? For example, would it be all right, if a company took its sole responsibility to be the financial responsibility to its shareholders? Financial responsibility and legal responsibility? D

o you agree that CSR is best represented by a pyramid? Why or why not? Can you think of a better way to graphically represent a company’s social responsibility?