Select a service organisation to be the focus of your study. You should pick an organisation that has premises nearby so that you can conduct observational research. Write a BUSINESS REPORT addressed to your chosen organisation, which includes the following:

1. Write a brief explanation of how the services marketing mix links to an organisation’s marketing strategy target market and positioning drawing on appropriate literature (approx. 400 words).

2. Identify the marketing strategy of your chosen organisation, giving evidence from secondary research and primary (observational) research to support your judgements. (approx. 300 words)

3. Use the services marketing mix to analyse the service and evaluate how well the organisation manages the service experience in line with its marketing strategy (approx. 500 words)

4. Make recommendations on how the organisation could better manage the service experience. (approx. 300 words)