Purpose

To assess your ability to:

· Construct an integrated marketing program that delivers superior results related to the Distribution and Promotion in the USA.

· Integrate established marketing principles into the discussion.

· Write a business report leading to the development of a marketing plan.

Overview

For this assignment, you will develop a marketing plan for your innovative new product {3D Bioprinter to manufacture human organs instead of waiting for a donor}.

In the marketing plan, you will focus on two of the “Ps” of the four Ps of marketing mix, they are the (Place and Promotion). Integrate appropriate use of marketing terminology, no fluff, no confusing narrative, just straight to the point.

Action Items

Write 2 -page business brief that builds on the marketing plan for your innovative product by integrating the marketing concepts learned in this module. Please note, this brief should focus on: Construct an integrated marketing program that delivers superior results Distribution and Promotion.