Write a social media marketing plan on a brand of your choice. The brand should represent a local business in your home city. It cannot be a globally known brand,or a brand owned by a multinational company.It could be your own business’ brand.

•The objective of the assignment is to provide an opportunity to gain an understanding of the complexities and challenges of building a comprehensive social media marketing plan.

Examine the brand situation and based in your findings and on the content in the course material and other reference sources, you will build a social media marketing plan that must be customer centered.