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  2. Imagine you are a new Cayenne Owner. How does the Rennist brand community affect your Porsche ownership experience?

Imagine you are a new Cayenne Owner. How does the Rennist brand community affect your Porsche ownership experience?

Porsche-The Cayenne Launch.

  • What is the value of the Rennist online brand community to Porsche?
  • Should Wiedeking listen to the Rennist brand community? Why or Why not ? Should he engage with them? If so, how?
  • Imagine you are a new Cayenne Owner. How does the Rennist brand community affect your Porsche ownership experience?

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