300-word ( 3-4-paragraph) explanation of the benefits and risks of low-cost product or service offerings for a business. In your explanation, address the following:

Why would a company continue to offer these discounted items despite losing money on them?
Is this pricing strategy financially sustainable for the businesses?
Other than loss of profits, what are some other possible negative consequences of businesses offering discounted products or services?
To support your response, be sure to reference at least one properly cited scholarly source.