Place yourself in the position of a consumer of your chosen company’s or business product or service. Select one step in the Buying Process. As a consumer what step do you consider to be the most important and why? Be sure to use a consumer “lens

Coca-Cola life did not do well in the market. What is your assessment as to why this product failed with the consumer? Is there anything that Coca-Cola could have done to appeal more effectively with the consumer? Consider consumer buying factors.