2,500 words

Assessment Guidelines:

• Provide a short Executive Summary presenting an overall approach to the case study explaining the main topics to be explored in the next chapters of your work.

• Analyse the case study using the concepts learned in the classroom and linking them to secondary research and the case study itself.

• Conclude the work presenting your insights considering a predictive analysis related to the focus company of the case study.

• All references must be cited in APA style.