Strategic positioning is an integral aspect of the potential success of a company. Review the resources regarding Kellogg’s (Decline in Cereal Sales Bites into Kellogg’s Results and Will Kellogg’s Cereal Sales Ever Return to Normal?), and consider the different elements that have played a role in the company’s current position, such What are the most significant sources of competition for this company? Ebay comes to mind are there any others?as competition and industry trends.

Then reflect upon Amazon supply chain as it relates to COVID-19 & its economic impact.

What is the background of the current market?
What are the most significant sources of competition for this company? Ebay comes to mind are there any others?
What are the significant industry trends that could impact your company? Building domestic supply chain
Provide a brief synopsis of the overall market and key segments.

In response to at least two of your peers, discuss trends that may affect their chosen companies and possible impacts on their branding image and business success.