Case Study 6.1: Netflix Neck et al. Chapter 6
Introduction
What does it mean to be a game-changer? In 2012, an internal PowerPoint at Netflix outlining new employee practices achieved “viral” status. Sandberg, the organization’s COO said it “may well be the most important document ever to come out of [Silicon] Valley.” As you read Case Study 6.1: Netflix in Chapter 6 of the Neck et al. textbook consider what was revealed in that PowerPoint? Was the content innovative or simply a “commonsense” approach to the contemporary work environment?
Directions
Following a careful review of the assigned course materials for this unit, read Case study 6.1: Netflix in the Neck et al. textbook. The case is in Chapter 6. Then, draft a formal academic composition in which you respond to the questions posed at the end of the reading.
The responses should reflect higher level cognitive processing (analysis, synthesis, and evaluation). Students should consider the demands made of decision-makers, as their choices can impact stakeholders within the organization and in the external marketplace. No minimum number of references exists for this assignment, but appropriate business (no Investopedia, Wikipedia, etc.) and scholarly sources must be utilized to support the analysis. Opinion is insufficient to demonstrate a graduate-level understanding of the course materials and topics.
Case Questions
1. How does Netflix use intrinsic motivation to support its HR practices?
2. Why would a creative firm choose to use intrinsic motivation where an industrial firm would probably choose to use extrinsic rewards?
3. Explain the appeal of nontraditional work schedules and how Netflix has chosen to implement them.
