Maruti Suzuki India Ltd. (MSIL) has been seeing a decline in sales and rising competition in the Indian market so they need to find a niche that will help them stay competitive. The competition in the urban market is greater than the competition in the rural markets, but dealerships in rural markets are difficult for MSIL to establish and maintain. Competitors also struggle to be successful in rural markets, but MSIL could use this to their advantage.

Research Question:  Would investing time and money into the rural market be beneficial to MSIL by increasing sales to rural customers?